Using Winter Light in Street Photography (DTLA)

Strolling through the vibrant streets of downtown Los Angeles, I found myself reflecting on more than just the perfect shot. As a photographer, I’ve come to realize that our role extends far beyond capturing moments. We’re not just artists; we’re problem solvers, offering unique solutions that our clients might not even know they need. While I’m walking around Downtown LA doing street photography, I’m also speaking on 3 pricing points that will help the photographer book more business.

This revelation has profoundly changed the way I approach pricing. It’s no longer just a transaction; it’s about the value I bring to the table. My photography isn’t just a service; it’s a solution. This mindset shift has empowered me to price my work based on the value I deliver, not just the cost of my time and gear.

But here’s the kicker: confidence is key. I’ve learned that desperation is a photographer’s worst enemy. It’s like those street vendors who don’t need to shout to sell their wares; their quality speaks for itself. That’s the kind of confidence I aim for. It’s about knowing the worth of my work and being okay with walking away from deals that don’t respect that value.

And then there’s the art of the pause. Picture this: I’ve just quoted my price, and instead of filling the silence with nervous chatter, I take a sip of water. It’s a small act, but it’s powerful. It gives me a moment to stand firm in my pricing, and it gives my clients a moment to digest the value I’m offering. It’s a subtle reminder that my work is worth the investment.

At the end of the day, photography is about capturing the human experience, shaping memories, and launching brands. Our work has the power to evoke emotions and influence generations. That’s why it’s so important to price our work not just based on the cost of doing business, but on the impact and uniqueness of our vision.

So, as we navigate the intricate dance of light and shadow in our photography, let’s also navigate the complexities of pricing with confidence and respect for our art. It’s not just about sustaining our business; it’s about valuing the contributions we make to the world through our lenses. Let’s teach the next generation of photographers to do the same, leaving a legacy of beauty, value, and respect for the art of photography.